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Friday, October 21, 2005

Anheuser–Busch Pulls Drinking Game

Anheuser-Busch is pulling the plug on its drinking game called "Bud Pong." The brewer claims the game is supposed to be played with water -- not beer. Bud Pong is played by bouncing ping pong balls into cups, with players taking a drink if they lose a point. Beer wholesalers distributed the game to bars in 18 states. Anheuser-Busch says it's ending the promotion after The New York Times reported the cups were being filled with beer instead of water. Anheuser-Busch maintains there's nothing strange about a brewer promoting a water drinking game. The company says it doesn't want Bud Pong to conflict with a 500 (m) million dollar campaign to promote responsible drinking. ...via

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